Are you selling solutions… or just a title?

(The hidden truth behind what makes people stand out or fade away in 2024.)

Quick question for you:

When someone asks what you do, what’s your answer?

Do you lead with your title—like ghostwriter, email marketer, or consultant?

Or do you focus on the problem you solve?

Here’s the thing most people get wrong…

They think their title is their identity.

But in reality, it’s the problems they solve that truly define their value.

When you promote yourself as a “ghostwriter,” the response you often get is, “Why do I need a ghostwriter?”

But when you position yourself as the person who can solve a specific problem—everything changes.

Suddenly, the conversation becomes: “How can you help me?”

And the answer becomes clear: “I’ll handle that through ghostwriting because it’s the best way.”

It’s not about selling ghostwriting.

It never is.

It’s about selling the solution to the problem your client has.

That’s what motivates them, not your “job or service title.”

Think about it…

…Do you need a plumber or someone who can fix your kitchen sink leak?

…Do you need a ghostwriter or someone who can fix a traffic problem to get people to visit a certain page?

Most people get caught up in selling the title instead of connecting through the real problem.

And that’s where they get stuck—wondering why their message doesn’t resonate.

But when you position yourself around the problem you solve and make that the focus, your approach becomes a logical next step.

It becomes worth exploring more from you.

And that’s what makes you attractive.

It’s not your title or your past successes.

It’s all about your connection with the problem.

And this should be liberating because wherever you are, you can be whoever your ideal audience wants you to be.

How cool is that?

If this resonates with you, I recommend reading the book “Stand Out or Fade Away.”

It’s the strategy that once you install it in your marketing, the right people will immediately see your worth…

And they’ll want to explore more from you.

To your freedom success,
Pedro