Congratulations on having the Stand Out or Fade Away book.

Now, I have a surprise for you.

And you own the code to make it a €0 investment for you.

You just read the book, and you’re already ahead of most.

You have a much clearer understanding of what makes you Stand Out or Fade Away.

Now it’s time to give you the extra clarity and tools I would love to share with you that would make this a skill you own, not just a skill you understand. I call this the Stand Out Secret.

And this is what it includes…

The Book — Stand Out or Fade Away (PDF + ePub + Audiobook)

You’ve already gone through the book, but I also want to give you access to the PDF, ePub, and audio versions so you can revisit it in the best way possible.

You can read the ePub while listening to the audiobook to better understand the concepts. And I’m also sharing the PDF version so that, if you want, you can chat with it on your preferred AI platform.

Let me also share with you what else you’ll get, so we can make you a master of the “perception” secrets once and for all…

Bonus 1: The Core Principle Video (15 min)

A crash course in the “why” behind positioning — the lens that explains why traction feels random (and how to fix it fast).

Here are some of the things you’ll find in this video…

✅ Positioning isn’t your niche or tagline—it’s the chemistry their body feels in a split-second (why “emotionally congruent” quietly beats “clever”). See 00:00–01:10 and 01:39–02:10.

✅ The single checkpoint to fix before you touch funnels or ads: if they don’t consume, they’ll never trust (and never buy). See 01:39–02:10 and 07:40–08:20.

✅ The LinkedIn-Job trap: why labeling yourself by skills makes buyers scroll—and the one-line switch that makes their body say “keep listening.” See 03:26–06:32.

✅ When “sell more” backfires: the precise moment you stop framing it as sales—and buyers feel relief and lean in on their own. See 06:32–07:10.

✅ You’re always triggering chemistry—relevance or invisibility—and how to take control so your posts, emails, and pages actually get consumed. See 11:24–13:08 and 14:38–end.

Bonus #2: The Case Studies Videos (26 and 33 min)

My personal take on how creators and entrepreneurs are positioning themselves —and how, through these examples, you can see how to best position yourself.

Here are some of the things you’ll see and understand from the first video…

✅ Sell to fewer to sell more: why messaging to a symptom slice (not your whole list) multiplies relevance and sales—and how to pick the slice. See 03:13–04:32

✅ “Show the skill and they’ll hire you,” right? Wrong. The public-speaking coach case study that proves skill-first positioning commoditizes you—and the ego-driven frame that makes your ideal audience lean in. See 06:04–07:26 and 08:47–10:09.

✅ If everyone instantly “gets” your bio, it’s probably weak: why intentional specificity (that some won’t understand) attracts the exact buyers you want. See 16:56–19:38.

✅ The 5-second stage test: one line to pull your perfect 5 people out of a crowd of 500—so they self-select and come to you. See 19:38–21:04.

✅ The make-or-break checkpoint before any funnel or ad: if they don’t consume, they never buy—how to fix consumption first so trust (and sales) follow. See 23:58–25:20.

If the first case studies video is more about the strategic thinking behind positioning, the second one is more practical, where I critique posts, bios, ads, and even sales letters.

Both, combined, give you a clear idea about where people are standing out or fading away. Most times, without any consciousness of it.

Bonus #3: Surface Level Vs. Deep Level Problems Masterclass Video (34 min)

This is the topic where most people waste relevance and value.

Here’s what you’ll get from this exclusive Masterclass:

✅ The difference between a perception that we’re promoting ourselves and how a simple understanding changes the perception for them that we actually want to help them. See 01:30

✅ Understand why surface-level problems are the ultimate marketing deception. People market them because it’s what they believe they want, but don’t really see the truth behind it. You’ll see the meaning and how to leverage this to your advantage. See 02:50

✅ The “I want more leads” example and the difference between surface and deep-level problems. See 03:57

✅ The “I want more love” example and the difference between surface and deep-level problems. See 06:15

✅ The “I want to become the next level tennis player” example and the difference between surface and deep-level problems. See 07:55

✅ The quick questions you can ask yourself to see if you really know a problem good enough to market it. This is the secret to why offers work — or don’t. It’s the difference between people seeing themselves in your offers (deep level) or not (surface level). See 10:31

✅ What are deep-level problems, and how can you represent them to your audience so that they see you understand them, making you immediately relevant to them? See 12:54

✅ For each surface-level problem, you have a multitude of deep-level problems, and this is the secret for conversion and results. This is the strategy you’ll use in your emails to trigger different deep-level problems that resonate with different segments of your list and open up many more opportunities to become relevant to each of them. See 16:32

✅ How do you find deep-level problems? Here’s a 3-step process where you’ll always know how to become relevant to any audience. See 17:11

✅ How to come up with the best conversation starters and hooks to capture the attention of any audience. It’s related to a simple “understanding” cue that makes you immediately relevant. See 29:10

Bonus #4: Brand Vs. Offer Positioning Training Video (34 min)

This exclusive training gives you clarity about how to see and leverage positioning at each step of a funnel.

It should be about brand and offer positioning, but as you’ll see, it’s so much more than just that.

Here are some of the things you’ll get in this exclusive training video:

✅ One thing you should never forget about people that is also your biggest marketing and sales opportunity. See 00:44

✅ How Islam and Seyi are capturing the attention of the right people but immediately losing them because of a very common flow problem that most fall for. See 05:20 and 16:00

✅ See this little positioning congruency from Justin Welsh that makes the customer journey smooth and logical. It’s so simple that anyone can implement it, but very few do. See 08:05

✅ An example of how positioning about you kills the conversion, and how positioning about their problem makes you relevant and valuable. See 18:00

✅ One thing is how you deal with positioning in your social media profiles and moving people to the next step. Another one is how you use positioning to capture people’s attention through ads. Here’s what you must understand. See 24:49

✅ How you’re positioning on an ad is the hook that attracts some people and repels others, and that already triggers an idea of the price point of whatever people will see next. See 27:00

✅ An example to show you how being “smart” can dilute the clarity of your ad and people’s perception of your value. This is a typical “fade away” example from a brand already making millions. See 32:20

✅ The importance of where your conversation with your audience begins and how to lead that conversation in a congruent flow where they get closer to you and to the solution they want at each step. See 36:12

Bonus #5: Positioning for Beginners Audio (11 min)

“How do I position myself or my brand if we’re absolutely new, with no experience, proven skills, or proof of results?” 

This audio is my answer to that question, and it’s something that I’ve only shared privately with our mentees.

Your experience, credibility, and even your results are irrelevant once you understand the Stand Out Secret principles.

It’s less about who you believe you are and much more about how you show up and their perception of you.

And how you show up and their perception of you is entirely up to you, as you’ll soon understand and embrace.

Bonus #6: The Bio Positioning Creation Assistant

Your interactive ChatGPT-based Assistant that creates platform-specific bios using the Stand Out Secret that makes people want to know more about you. You can use this Assistant with the free version of ChatGPT.

And to use this Assistant, all you have to do is answer a few questions about your business and your audience.

Once you do it, you’ll get a similar reply to what you see below, adapted to your business and audience.

This is a great way to see and feel the Stand Out Secret applied to you and your business. It’s what people will see from you once they lean in and serves as an invitation for them to learn more about you.

Here’s the type of reply you can expect from the Bio Positioning Creation Assistant:

To access all this, you would need to invest €7. Not today.

And here’s where your book code comes in handy. It’s at the bottom of page 115.

Once you click on the button below, find the “Have a coupon?”, click on it, and use the book discount code.

You should receive an immediate discount on all the items I shared above.

To a point where you can get them all for a magical price of €0.

Ah, and you get a €3 credit to use on any of the other add-ons available.

Once you click on the button below, you’ll be taken to a checkout page.

You’ll still need to add your details as a normal purchase, but by using the discount code, you won’t have to pay for what I showed you above. And you’re not required to pay for anything else.

This is just my way of adding value to your book purchase and supporting you further.

Now, click the button below and…

Add the Stand Out Secret for Free

Attention: On the next page, it will show €7, but once you use the discount code, it will be set to €0.