I fund leads and close big-ticket sales (out of my own pocket) for established and expert creators. One campaign drove $1.3M in new sales in less than 60 days.

And I share my experience to help new and established creators play the long-term game with success (and predictable increasing profits).

Dear creator,

Whether you are a new or established creator, you chose this path because you care about solving people’s problems.

It’s about more than just your skills and experiences.

It’s about your passion…

Your calling.

Your love to teach, guide, lead, solve problems… help.

And you know it better than anyone else… 

Because you have always felt that power (and calling) inside you.

You love to serve and solve people’s problems.

But that’s not enough.

Being rewarded is fundamental too.

But you know a creator’s journey is not always easy and is most times lonely…

Still, that doesn’t mean you shouldn’t collect the rewards you deserve.

Let’s face it…

Not everything is about sales and money.

It’s also about seeing others win with your help, solutions, and guidance.

It’s the double reward perfect system:

1. Impact (serve your people first and see them win)
2. Sales (collect the emotional and financial reward next)

Every creator I worked with that is killing it knows and optimizes this “double reward system.”

How does it work?

You give, give, give, and keep giving, knowing that the more you can wait to ask for anything in return, the more reciprocity you can request.

But you know things are more challenging than they seem.

Just giving doesn’t build a business.

That’s charity.

And that’s where many creators go wrong.

They understand they need ways to get people to join or follow them. They then know they need to have ways to convert as many of those to become clients. And hopefully, move some of those buyers higher up in the value ladder.

But not many understand how to do this…

Or believe they have what it takes to do this consistently.

They spin their wheels creating content and trying to get people into their lower-ticket offers, but they struggle to get more sales from those people in the back end.

And that, my dear creator, is where success lies.

You must understand that…

A prospect isn’t always a buyer.

A buyer will not always be a client.

A client isn’t always a repeat client.

And a repeat client doesn’t always turn into a referral machine.

There’re many layers to loyalty and sales.

Most creators don’t understand (or neglect) this.

But creators who understand this and know that the deeper the impact the bigger the rewards are the ones SUCCEEDING.

You see…

I am a deep believer that true impact (and money) are made in the back end.

And creators who manage to offer…

• A deep catalog (products you can sell later)
• Recurring (automatic subscriptions)
• Ascension (high-ticket)

…Are the ones who will ALWAYS end up collecting the highest rewards.

I’ve worked with many creators.

Some only had lower-ticket offers. Others only had high-ticket. And some others had the whole enchilada.

Guess who was winning big!

And even if most thought they were winning big…

They soon realized they were only scratching the surface of their potential.

The most common problem I see among creators, new or established?

They don’t build relationships. They built lists.

I’ve had the opportunity to work with many creators through my Gravy Train Capital agency…

Some in the 7 and 8-figures range. And others in the 6-figures range.

And many of them, if not all, don’t really understand the difference between a lead and a relationship.

You see…

A lead and a relationship are NOT the same.

And when you work with high-ticket sales as I do, having a lead or a relationship is the difference between having to convince people to buy or having those same people telling you they want to buy without any convincing.

And many still care about leads… and lists… neglecting the relationship with their audience and why they should care about you and stay close to you.

Do you still remember the double reward perfect system?

You have two simple elements…

One is the Impact you deliver when you solve your audience’s pressing problems.

The other is how that impact and problem solution leads to making Sales.

You build a lasting relationship when you focus on driving Impact.

That’s why selling to someone with whom you have a relationship of trust, understanding, and confidence that you can help them is an entirely different story.

From tapping into these relationships, I recently did a campaign that drove $1.3M in sales for one creator in less than two months.

For another one, I got him a little over €100k in two weeks, his highest month ever.

Remember…

Every long-term business needs FOUR things:

• A specific niche (audience)
• Positioning about a problem to solve (attention + impact)
• Deep care for their audience (relationship)
• And ways to convert impact into sales (profits)

And if you want to scale your impact and rewards, don’t forget that the “gold” lies in your back end.

That’s where you nurture your relationships with existing buyers and offer them…

• A deep catalog (products you can sell later)
• Recurring (automatic subscriptions)
• Ascension (high-ticket)

This is where I spend most of my time with Gravy Train Capital helping creators scale their impact and profits.

If this resonates with you, I recommend understanding how positioning impacts your success. (This is the secret to why some creators get more natural attention from their audience than others.)

Let’s make it natural, predictable, and consistent for you too.

If you’re new or established creators who care about solving your audience’s problems, I’m here to help and support your growth.

Looking forward to seeing you drive the impact your audience wants and needs.