Whatever question you might have about your creator’s business is most likely answered in one of the links below.

What you’re about to read is the result of my ongoing experience working as a strategic consultant for top consultancy companies, working for traditional ads agencies, mentoring startups in acceleration programs, and also as a direct response copywriter and strategist helping creators nail their back-end offers and systems.

All this experience has resulted in millions of dollars in new sales for my clients, partners, and mentees. Grateful to have the opportunity to support you in your journey as well.

I write and talk mostly about copywriting, back-end, sales, psychology, positioning, and mindset. The needed pillars for any successful business.

And if you would like…

Join my email list, and I’ll send you a curated list of the four threads I believe EVERY new or experienced creator should read and why.

If you only read these four I have listed for you, you’ll already be ahead of the game. Whatever your niche or industry.

And I’ll use my frequent emails to you to expand on these foundational topics and stretch what you believe is possible for you.

Would you like the curated list and stretch your results?

    Pick the ones that capture your attention, or read them all at your own pace.

    And don’t forget to join the email list to learn more about these foundational topics.


    1. The most important word in business (and life). – ALWAYS start reading this one before checking on the next ones.

    2. The lady thought she had a back problem. And that’s EXACTLY why 99% of creators and copywriters fail. This is also the reason why evergreen markets exist. And this is a HUGE opportunity for you. A must-read article, for sure.

    3. What is reputation to you? (it’s probably not the same as it is to me)

    4. “How was your journey, Pedro?” – here’s my reply.

    5. The “millions marketing secret” one of my friends uses. It’s so simple you can find yours too. Today.

    6. How a small change in a story made our partner an extra $219k just from 2 emails.

    7. This one is a sales and storytelling masterclass. Do yourself a favor, and don’t miss this one. You won’t regret it.

    8. Funnels, offers, and offer positioning masterclass. Read this thread if you’re an established creator who wants to do it themselves. (this should be a course on its own)

    9. What if I lost 60% of my social media audience overnight? Here are two essential lessons you should read.

    10. A little email secret that will get you present and future sales. It has to do with your reputation and people’s timing.

    11. The copywriting foundation where your sales content should all come from. Yes. All of your copy.

    12. Digital marketing and high-ticket sales in one single thread? Sure. This is the one you’re looking for.

    13. I have been helping some established creators grow their businesses only using their existing assets and audience. Here are some behind-the-scenes lessons.

    14. How to Position your offers for max value. Read this to see how to make your offer more relevant and appealing and why I consistently raise my partners’ offer values.

    15. Curious to see how to unlock the power of loyalty and how to turn new buyers into repeat customers? This is where long-lasting businesses are born, by the way.

    Want to Stand Out in your market instead of Fading Away as so many do? Simplify and learn the one element that makes you seen or invisible in your market. You’re in control. Once you read this…

    16. Do you know why my partners like our phoneless sales methods so much? Here’s why.

    17. The $300k client that disappeared in 30 minutes. If you’re creating programs, you must read this one. You’ll learn an invaluable lesson.

    18. “Baby on Board. Keep Distance.” – you’ve seen car stickers saying this, right? Well, there’s a critical marketing lesson here.

    19. Where your money comes from makes a difference. Wait, this is not a fiscal thread. It’s a sales without refunds thread.

    20. Established creators, your back-end is where opportunities happen. And this thread is your ticket to finding new opportunities your audience already wants.

    21. Want to learn why I find consistent new sales for my partners? If this is relevant to you, explore it here. (P.S. If you would like me to explore new sales for your established business, click here.)

    22. Do you know why some people buy from one creator and not others? There’s one reason you must understand and use it to your advantage.

    23. Hey new creators! Do you want to know the 5-steps to build your long-term creator business? Yes? Ok, read this carefully and follow it step-by-step.

    24. Do you know what people get once they buy a solution to something? Probably not what you’re thinking about but surely something you MUST know.

    25. Do you fear big players investing millions in ads in your industry? “Oh, they’ll get everything for them!” – No, they won’t. There’s an alternative way to see it. It will open a “few” doors for you.

    26. There is no perfect bus… Yes, there is. Let me present you with The Perfect Business Model.

    27. The Art of Brand Positioning with Pedro Martins (me). This is my interview with Craig Shoemaker for his Leverage3Podcast. Worth a listen. Just saying.

    Art of Brand Positioning Podcast Interview

    28. How to build a 7-figure creator business in 12 steps. This thread is the result of almost two decades in the industry, working with some of the most successful creators.

    29. This may sound counter-intuitive but copywriting’s foundation is not words and stories. Understanding this will make you a better copywriter.

    30. You’ve heard about the importance of loyalty. But do you know what to conquer from your audience? One tip: HPG.

    31. Money isn’t worth everything. This is a positioning lesson worth millions… and peace. Here’s a $4.8M with 0 refunds case study.

    32. Do you want Superman and Spiderman to teach you a critical copy hack? It’s about one single word that transforms all your copy. Learn about it here.

    33. Do you know AOV, CPA, and LTV? If you’re running any type of campaign, you should read this.

    34. What makes a business go from $300k to $1M is not much. Many have a $300k business where, in fact, they should have a $1M business. If you want to learn why they’re stuck, read this.

    35. If you believe you need a big list to make a ton of money, you should probably check this one out.

    36. Do you know about the 9 elements that make any email a “must read” email? No? Here you have them. Use them for max engagement.

    37. What does top email copywriting have to do with a Michelin Star 5-course meal? This is THE reason why people keep reading and buying from my clients’ emails.

    38. High-ticket sales? If you want sales natural and stress-free big-ticket sales, this is a thread you MUST read.

    39. Understanding empathy is one of those critical elements in copy and sales. If this is a topic you want to explore, read this here.

    40. Do you know how to grow any business? And when I say any, is it really any business? Growth always comes down to two simple factors. Learn about them here.

    41. The sale isn’t made when there’s a money transaction. No. The sale is made way before that. And the truth is, the better your pre-sales game, the easier you’ll drive more sales your way.

    42. Why do you think people follow other people? And why do they buy from certain people they follow? I explained it all in this thread.

    43. Ever wondered why some football (soccer) stars shine under one coach but lose their spark under another? This is one of the most important lessons you need to succeed as an entrepreneur. One we’re not told. We typically have to learn for ourselves and it hurts. Learn it here in advance.

    44. Curious about how you INFLUENCE and INSPIRE people in Marketing? It can’t get simpler than this.

    45. Most people think copywriting is about persuasion. It’s not. It’s about two simple things ALMOST no one talks about. And you’ll learn about them and their importance here.

    46. 7 Fundamental Truths to Master Copywriting. Add them all to your “copy arsenal,” and you’ll see your copy improve immediately.

    47. You want sales… but where should you focus depending on where you are? Yes, where you are influences your actions. About sales, these are the main three options you have. Be strategic about them and be in charge of your biz growth.

    Want to Stand Out in your market instead of Fading Away as so many do? Simplify and learn the one element that makes you seen or invisible in your market. You’re in control. Once you read this…

    48. A bit of email marketing knowledge. Remember… what may sound boring is exactly what will help you sell products at will. Want proof? I have just shared it here.

    49. If you want to understand why something is selling, it’s probably because of one of these three things: story, status, or scarcity. Let me explain them to you…

    50. The worst mistake you can make as a digital creator is to view yourself as an output machine. Not as an insightful partner for your audience. This is a great reason why so many fail to get noticed. (This and not going through the link in the green box above. :))

    51. Copywriters and creators, let me tell you this to ease your mind: your words are way less important than you imagine. Want proof? Glad you asked. Here you have it.

    52. People follow and care about you because of ONE single reason. And ignoring this is a recipe for everyone to ignore you. It’s as simple as that. In the same way, this is a concept really easy to understand. Check it out here.

    53. You might not know about this but whether you’re a creator or copywriter, you have ONE option most ignore. This is the most liberating option for you and your business. And, trust me, this is one of the most important lessons you should learn… and embrace.

    54. Want to read a $1.2M in just two months Case Study? This case study explores the process of how I consistently find sales in existing lists. Read it here.

    55. Soon…